We’ve worked with some of the biggest brands in the industry and also some of the smallest. Size doesn’t matter to us. What matters is making sure we represent the brand in a way that’s authentic. That’s why we take a unique approach to meet your brand’s personality and reach your target audience.
Using a flighted sampling schedule created and booked by the Shiner team, Pourtastic executed over 1,500 off-premise sampling events for the brand throughout the year. With heavy prominence in the HEB chain in South Texas and other key accounts such as Kroger, Total Wine & More and Spec’s, the Pourtastic Shiner team sampled up to three beer brands at each demo, focusing on seasonal and new releases and core beers. Brand ambassadors were equipped with branded attire and POS giveaways for several campaigns, enhancing the brand experience.
The Shiner/Pourtastic partnership started with a small number of demos in DFW and has strengthened to up to hundreds of demos monthly throughout the state of Texas and even in other states based on proven results and return on investment.